We prioritize valuable customers segments, for total sales growth.

MakeBuzz provides a new way to discover and target your valuable customer segments, using test-and-scale methodology and tying media spend to business profits.

Our managed software locates your customer segments, uses their known behaviors to develop high-impact media plans, and follows the customer through the sales process.

The software operates on the same principles that marketed the color TV, some 50 years ago. David Sarnoff created a means of “test, test, deploy” that allowed him to pinpoint the effect of media in a given target, and then use that information to scale predictably and sustainably.

We’re using that same idea, but online, where there’s more accuracy, more reach, more frequency, and more adaptability. When you marry this technique to the understanding of customer behavior, you can apply media across your customer segments and measure the output of your efforts. You can reveal and solve bottlenecks in your sales process, and scale your efforts for profit volume.

See how we discover market share potentials in this Sample exercise.