We deliver proven online marketing services that leverage customer insight in a new way.
Visit our Clients page to view just a selection of those we've worked with.
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Customer Insight. We use your customer demographics to build detailed profiles of your valuable customer segments across markets, pulling from over 25 industry leading customer insight data providers. Where do they live? What types of behaviors do they engage in? We answer those questions.
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Targeted Media Plans. Armed with our customer insight, we use our software to match thousand of known behaviors and attributes to Google-defined media categories. This gives you targeted media plans for each of your customer segments, across all of your markets.
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Test-and-Scale Media Methodology. Our unique Sarnoff-based media testing methodology means your budgets won't go to waste. We understand how your media will affect sales in optimal test markets before we scale, giving you the power of prediction.
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Sales Attribution. We avoid the common pitfalls of cookie-based media tracking, using our proven macro-economic attribution model to determines the media-to-sales funnel per customer segment, per market. This helps you discover optimal acquisition costs, and prioritize your customer segments.
Meeting today’s marketing challenges means a strategy that leverages customer insight to create online and offline opportunities.