Putting Your Sales Leads in Order
By Christopher Skinner on May 16, 2012
No mater what your specific challenge, we know you have a variety of solutions to choose from. So we’ve laid out some information to help you decide.
We're not doing discrete attribution. Those types of tools and companies rely on experimental and often faulty technology that can't truly account for cross channel/multiple device behavior. They're also doing a lot of complex linking of databases, which is time-consuming, complicated and prone to error.
What we're doing is actually much more effective, especially immediately, as we don't require any installation. We've also been doing it for a while already, so we've got real-world experience and business cases to prove it works.
Unlike most firms that employ behavioral targeting, we're not using cookie data to determine our audience. We simply locate the areas where your customers live and work in concentration and choose highly relevant media to saturate those areas.
This avoids the pitfalls of faulty targeting and over-targeting that many solutions based solely on technology have.
It's tempting to say what we do is optimize marketing mix, but in reality- it's so much more than this. You can't optimize media unless you're looking at sales data, and business processes across channels - both online and offline.
We optimize the entire Customer Journey, and this includes the Purchase and Post-Purchase phases. The actions that promote loyalty, and take into account customer proximity to stores, business objectives, and market fluctuations.
Simply put, we go beyond the Marketing Optimization offered by most Saas tools, to Business Optimization. This means our focus is 51% on the sales processes side and 49% on the marketing. Our services provide long-term goal setting, quick-win objectives, and total personalization, without the hassle of installation or time investment.
While technology platforms can facilitate what we do - they can aggregate data and spot trends - there's a customization and service element that's entirely missing. Most technology installations have a high failure rate, and regardless of the 'trendspotting' promises, still require someone to interpret data to create applicable reports, recommendations, and modeling.
We use our TrueBuzz technology to pull select data segments across your organization without disrupting your business. We advise on which offline data to import, we build out the testing scenarios, and we create the long-term forecasting to help you achieve your goals.