Putting Your Sales Leads in Order
By Christopher Skinner on May 16, 2012
I began in the Internet business 16 years ago, before it really was a business. But I’m not a typical Internet guy - My interest has always been to understand how the web fits into our existing business models, and how it forges ahead to define new ones.
At the heart of any business is the customer and how you communicate with them. For me, this means leveraging customer insight in a new way, using it to understand what media reach and frequency should be in each market, and how to speak to those customers.
To answer this question, I’m pursuing innovative methods of sales attribution and economic allocation. We test our way into marketing strategies to minimize waste and gain the power of prediction. We've also developed new technology to support these methods.
I think my background in online media management has given me insight into how consumers behave. But I like to spend as much time increasing efficiencies on the sales side, to achieve maximum customer value.
I’m also interested in partnerships with online and traditional agencies - through our collaboration we can look at big picture management of media and resources.
I’m excited to be a part of that change, and work to lead the way forward.
Christopher Skinner